I check my email on a daily basis as do most people with Internet access. I usually average somewhere between 2 and 8 emails a day. However, out of those emails, I would probably be interested in only 1, sometimes none. Why is this?
Don’t worry; I’m not ignoring the forwarded emails I get from my Grandpa on a daily basis. I love those. Most of the emails that I am getting are SPAM emails, or in other words, email marketing.
What is email marketing?
Marketing through online email serves a purpose of enhancing the relationship of a company with its current or previous customers and to encourage customer loyalty and repeat business. Email marketing is also used to gain new customers, or entice them to purchase a product immediately.
Advantages:
...........1. A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
...........2. Short delivery time (i.e. seconds) compared to direct mail (i.e. days).
...........3. Advertisers can reach substantial numbers of e-mail subscribers who have agreed to receive e-mail communications on subjects of interest to them.
...........4. Email messages are easy to track so that companies can measure the effects of their ads.
...........5. E-mail marketing is paper-free.
Disadvantages:
...........1. Many email browsers automatically separate marketing emails into a separate junk folder for users to throw away.
...........2. It’s difficult for observers to distinguish between legitimate and spam e-mail marketing. Spammers try to represent themselves as a legitimate source.
...........3. When sending out mass emails, it is highly non-personable which is an advantage of many marketing tactics.
Email marketing is a great idea for a business to keep in contact with their customer base and send them frequent updates or incentives. However, with all the spam out on the web, consumers are easily confused with what is real and what is garbage.
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