Enter to Win Online

One popular way of marketing is having your consumers “enter to win” a product of yours. It’s an easy way to gain customers attention and with the giveaway it gets your products out into the consumer’s hands.

I have two examples of how companies have interactively attracted their customers into entering a contest online.

Kawasaki:

The company of Kawasaki came up with a great ad campaign to give away one of their new motorcycles. In this video below, it shows that the consumer can build their own test track, and then they well be entered to win the new Kawasaki Ninja ZX6R. All they have to do is go to Kawasaki.com and build the track. This adds a form of entertainment so that it isn’t just the boring fill out your name and address like most enter to win games are.




HGTV:
Home and Garden Television is running a contest right now to give away a brand new, fully furnished dream home as well as a car to the winner of the enter to win contest. HGTV has interactively built a webpage so that consumers can get a full tour of the house via 360 degree videos of every room. This gets the consumer involved in the contest by virtually placing them in the house.
By giving the consumer a hand on experience or getting them involved with the contest, you are building your company brand image. The entertainment value of the “enter to win” contest is just one way to gain separation from the competition.